Corporate Responsibility is an essential component of Quiñenco's business strategy and that of each of its companies. They all share the mission of fostering the progress of all audiences with which they relate to, understanding that by producing and distributing valuable solutions for customers they generate wealth for their shareholders, room for its workers to grow and community wellbeing, thus fostering an improved quality of living for people.

The effects of the earthquake on February 27, 2010, the sixth most powerful on record in the world, motivated the group's companies to actively participate in solidarity campaigns and reconstruction work.

In addition to its traditional support of the Teletón, which in 2010 far surpassed its initial target, the group participated in the Chile Ayuda a Chile (Chile Helps Chile) campaign that was held only a few days after the earthquake. It was a great success and collected three times what had been projected, with over Ch$45,900 million donated. The Quiñenco Group's companies not only contributed with financial contributions to these solidary events, but also with infrastructure and the voluntary contributions of its workers during 26 continuous hours of programming.

As in previous years, the Group's companies also engaged in solidary activities through programs like the 1+1 campaign, where the company matches workers' monthly charitable donations, the construction of basic housing, and training for micro-entrepreneurs.

The Group's companies take on the challenge of providing excellent-quality educational opportunities to all of the country's children via programs that develop a model of education for areas in the Metropolitan Region with high levels of poverty, going directly to schools and discussing best practice for teachers throughout the entire country. The Group's cooperation also includes child prevention and protection activities and higher education exchange programs. In addition, the Group's companies support workers' children with scholarships for excellence.

Some of the Group's companies promote responsible alcohol consumption habits with specific educational programs for parents, young people, clients, consumers, the company's workers, and the community at large.

With regard to culture, the goal is to provide all Chileans with access to both consecrated as well as emerging artists, while at the same time transmitting positive values like perseverance, effort, creativity, a job well done, and nobility, going beyond idiosyncrasies and borders. It is with this goal in mind that companies from the conglomerate hold itinerant shows in regions, incentivize innovation and creativity, and constantly sponsor cultural activities.

The Group's companies support the development of sports through its commercial brands, which allocate a significant part of their marketing budgets to the sponsorship of players, clubs, and sports activities in an effort to contribute to teamwork, bringing friends together, and providing family entertainment, in addition to promoting a healthy lifestyle, balanced nutrition and burning calories, which helps to prevent obesity. It is with these goals that they support over 10 Chilean first division football teams and also tennis, polo, horseracing, and triathlon activities and competitions.

In 2010 the Quiñenco Group reaffirmed its commitment to helping people to progress through a strategic alliance with an international organization dedicated to promoting high-impact entrepreneurship. This agreement was the starting point for creating a Ch$20,000 million peso fund to be preferentially allocated to the projects of small and medium enterprises.

The companies from Quiñenco's industrial area have committees that continually oversee compliance with the regulations in force and the reduction of the impacts that their productive activities have on the community and the environment. This commitment means regular review of the regulations in force and global protection trend, in that way anticipating compliance with environmental requirements.

State-of-the art technologies were introduced in 2010, allowing emissions to be reduced to levels that are stricter than those established in Chilean regulations.